Americans Are Listening: Affluent, Well-Educated, and Plug In from the Road
The majority of Americans (57 percent) say that technological change over the last ten years has had a positive impact on society; while only 15 percent say that it has had a negative impact. Leading the pack are the many ways technology has enabled people all over the world to tune in and turn on to TransformationRadio.fm and Podcasting has ARRIVED!
As a daily listener of podcasts, you listen to more podcast audio than any other form of audio, as the graph illustrates. For the first time, we can report that podcast listeners are now listening to more podcast audio than any other form of audio. According to Edison Research, in the Spring study, podcasts were a close second to AM/FM radio, but today we see AM/FM fall to third amongst podcast listeners. This is up by 18%! Much of it is simply new listening, as podcast consumers continue to bring their podcasts with them into environments and settings where they previously might not have consumed audio.
There is another implication here, however, in the shift from AM/FM Radio to podcasts with these listeners: the importance of Talk programming and this may broaden the appeal of talk audio programming in general. Podcasting is a content play in its purest form–and as more and more Americans discover the medium, AND discover content that is compelling to them, we are going to continue to see interesting migrations in listening habits amongst these Americans.